Jordan products are inspired by our Scandinavian values that are communicated through meticulous design that has the consumer’s best interest in mind. We believe Scandinavian values transcend products and we hope we are able to impart the Scandinavian way of living to our Asia Pacific family.

The word minimalism is often thrown around when talking about interior design or fashion and the word is often acquainted with ‘Scandinavian’. This is probably because the people of Scandinavia are popularly known to lead laid back and simplistic lives choosing to value peace of mind over materialism.Minimalism isn’t just an outward statement, it is a way of life and this is one of the things we could pick up from the Scandinavians.

Have you ever read the ingredient list on the back of a toothpaste tube and thought "what do these words even mean"? We took a trip to the Jordan lab in Oslo to see the ingredients up close, and have our toothpaste experts tell us more.